Although I began my career as a Product/Industrial Designer, I quickly embraced the challenge of expanding my skill set into Graphic Design. My first role at a major trading company demanded versatility, where I not only designed products but also crafted patterns, packaging, and user manuals. This experience sparked an instant passion for Graphic Design, as it allowed me to fuse my lifelong love for fine art with industrial and commercial design.

From logos and branding to UI design and illustration, my broad skill set has empowered me to deliver comprehensive design solutions. This experience has also enabled me to lead creative teams, collaborate with innovative marketing departments, and consistently push boundaries to create remarkable designs.

My approach to design is unique, merging Raymond Loewy’s M.A.Y.A. principle with first-principles thinking, resulting in designs that are both iconic and innovative, making a lasting impact on every project I undertake.